Less Is More: Sustainable Packaging at McDonald's |
Sustainability | McDonald's (http://www.youtube.com/watch?v=r9ejG83lrX4)
- · Designed to enable separation of components. – Materials for each individual packaging are the same, making it easier to identify which type of bin to place the packing in when it is finished with. E.g. Container made entirely out of plastic can go to recycling.
- · Designed to educate client and user. – Tells about how packaging g is reduced to the bare minimum of materials required (i.e. thinnest cardboard).
- · Uses locally available materials, such as making paper from local forest wood.
- · Design to exclude innovation lethargy. Reconsiders use of materials and effect on environment.
- · Design to dematerialise products into services wherever feasible. Design and materials of packaging are standard for McDonald’s.
- · Design to create more sustainable products and materials for a more sustainable future.
NOTE
·
Designed more to satisfy
market-driven needs rather than actual environmental needs.
·
Video says nothing about what
happens to packaging after use, or how it benefits the environment.
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