MAIN BRIEF: Initial Rough Sketches

'Bowler Hat' Design

Box designed to resemble bowler hat logo of 'Hobsons Brewery'. This would draw public attention towards the company and encourage them to look in the shops for their products and buy them, as well as encourage them to reuse their carrying bags and boxes more. Sketches show design from side-on and above.



Pop-Out Cards and History of Company

Idea that box can include pop-out cards that can be used numerous times. Could be either playing cards or drinking mats for example. Also, side of box could feature information on company's history. This would encourage customers not to instantly throw out their boxes and instead find ways of reusing them.



Game Board

Interior of box could unfold into game board or mat. Could involve drinking games or more simple games like Ludo.


Additionally, a small discount could be offered to those reusing the boxes to carry new bottles, such as a 50p to £1 discount. This could be advertised on the box.